Some physicians in the U.S. will start getting samples of GENERICS

January 2001

Here's a new twist. Some physicians in the U.S. will start getting samples of GENERICS...instead of new brand-name drugs.

This new trend is being promoted by a huge managed care company.

They recognize that generics can save big bucks...increasing generic use by 1% in the U.S. alone saves over $1 BILLION each year.

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