a new sleeping pill, Starnoc (zaleplon)

Servier is now launching a new sleeping pill, Starnoc (zaleplon). It's already in the U.S. under the name Sonata (Wyeth).

Starnoc is a nonbenzodiazepine hypnotic.

It's being promoted as so short-acting that patients can take it in the middle of the night if they can't sleep.

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