backlash against all the drug ads to consumers

You'll see a backlash against all the drug ads to consumers on TV, radio, magazines, etc.

The FDA now allows manufacturers to advertise prescription drugs directly to consumers.

Now U.S. manufacturers spend over a billion dollars a year on consumer ads...up to 20% of what they spend marketing to physicians.

Practical advice for a better career, with unlimited access to CE

Pharmacy Technician's Letter Canada includes:

  • 12 issues every year, with brief articles about new meds and hot topics
  • 200+ CE courses, including the popular CE-in-the-Letter
  • Helpful, in-depth Technician Tutorials
  • Access to the entire archive

Already a subscriber? Log in

Volume pricing available. Get a quote